Some news worth sharing
We have raised €12M — and we are keeping the same promise: clear words, no hype, and more hands to build for you.
Plume encodes your brand DNA, then generates all your content — SEO, social, press, email — in that exact voice. With a score to prove it.
No credit card · 14-day trial
Built for brands that write a lot
The proof
The same message, shaped for each channel — same voice, scored every time.
Your brief
« Announce our Series A. Confident, warm, zero hype. »
We have raised €12M — and we are keeping the same promise: clear words, no hype, and more hands to build for you.
Our Series A, explained simply: what changes for you (very little), and what accelerates (everything else).
PARIS — Plume, the brand-voice platform, announces a €12M Series A to accelerate its European rollout.
Inside our Series A: how a brand scales content across every channel while keeping a single voice.
The Plume system
Once your brand DNA is defined, every format inherits it. You never rewrite your brand — you adapt it. That is what separates Plume from a plain text generator.
Everything to write
Not one more text generator. A system that holds your brand, format after format.
Brand score
Not a feeling — a measure, across 6 dimensions.
Brand DNA
Set the tone once. Plume applies it everywhere, identically.
« We will not promise you the moon. We will show you the path, step by step — and prove it. »
Generated example
Personas
The Strategist
B2B · decision-makers
The Creative
Social · community
Campaigns
Sequences
Multi-step LinkedIn and email follow-ups — one consistent voice, start to finish.
Formats
From the SEO pillar to the cold email, the same DNA everywhere.
Your voice, your data
Continuous learning
Every correction sharpens the voice. Plume improves as you use it.
Brand memory
Your decisions accumulate into a proprietary asset — they are never lost.
Guaranteed consistency
The same DNA across every format, every team, every language.
You stay in control
Nothing is published without your sign-off. The voice stays yours.
What Plume has learned
12 rulesUpdated with every edit you approve.
92
average brand-match score
6
dimensions scored on every piece
20+
formats, one single voice
1
brand voice — everywhere
A brand voice AI learns your tone, vocabulary and writing rules once, then writes every piece — SEO articles, social posts, emails, press releases — in that exact voice, instead of generic AI output.
Generic AI generates; Plume keeps you on-brand. It injects your brand DNA and active persona into every generation and scores each piece against your voice, so you ship on-brand by default.
Plume scores each piece on six dimensions — tone, vocabulary, structure, rhythm and more — against your defined brand voice, giving a 0-100 brand-match score you can set a threshold on.
Yes. Define multiple voices — a corporate voice for the blog, a founder voice for LinkedIn — and Plume keeps each consistent, and can even pick the right one for the situation.
Plume generates well-structured, on-brand content that AI engines can cite. It helps you produce the consistent, citeable content generative search rewards — in your brand voice.
20+ formats: SEO articles, social posts, newsletters, press releases, ads, pitches, cold emails and more — each generated in your brand voice.
Set up your brand once. See match scores on your first piece, in 5 minutes.
No credit card. 14-day trial.