Guides
How to get cited by AI engines, master GEO, and keep every piece of content unmistakably on-brand.
Guide · GEO
GEO, or Generative Engine Optimization, is the practice of structuring and writing your content so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews can understand it, trust it, and cite it in their answers. Where SEO optimizes for a ranked list of blue links, GEO optimizes for being the source a model quotes. As more people ask an AI instead of scrolling search results, being citeable is becoming as important as ranking.
Read guideGuide · GEO
SEO optimizes your content to rank as a clickable link in search results, while GEO (Generative Engine Optimization) optimizes it to be cited as a source inside AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews. Both aim to make your brand discoverable, but they reward different things and measure success differently. The shift matters because more people now get answers without ever clicking a blue link. This guide breaks down where GEO and SEO diverge, where they overlap, and why you need both.
Read guideGuide · GEO
To get cited by ChatGPT and Perplexity, give them content that is easy to extract, easy to trust, and easy to attribute: a direct answer up front, a clean heading structure, verifiable specifics, and a consistent voice across everything you publish. AI answer engines do not cite the page that ranks highest; they cite the passage that states the answer most clearly and reliably. This guide covers the concrete tactics that earn those citations.
Read guideGuide · Brand voice
To define your brand voice, ground it in your audience and brand values, pick a handful of tone dimensions (such as formal versus casual or serious versus playful), build a list of words you use and avoid, document do's and don'ts with before-and-after examples, then keep it consistent as you scale. Brand voice is the consistent personality your company expresses in every word it writes; tone is how that personality flexes by context. This playbook walks you through each step in order, so you finish with a one-page guide your whole team can write from. The goal is not a poetic mission statement. It is a practical reference that makes the next email, post, or article sound unmistakably like you.
Read guideGuide · Brand voice
A brand voice score is a measurable rating, usually on a 0 to 100 scale, that tells you how closely a single piece of content matches your defined brand voice. It turns something subjective, whether a paragraph actually sounds like your brand, into a number you can track, compare, and improve across every channel. Instead of endlessly debating whether an email feels on-brand, teams get an objective signal that flags drift before it ever reaches an audience. As more content is drafted by AI, that signal becomes the difference between scaling your voice and quietly diluting it.
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