A corporate voice for the blog, a founder voice for LinkedIn, customer-success warmth for support. Switch in one click — Plume even picks the right one.
Personas
The Strategist
B2B · decision-makers
The Creative
Social · community
Distinct personas that still ladder up to one brand.
Plume infers the best persona from the situation.
Lock a persona to a campaign or workspace.
You can define multiple personas per brand — a corporate voice for the blog, a founder voice for LinkedIn — all still consistent with one brand identity.
Yes. Plume infers the best persona from the situation, and you can also pin a specific persona to a campaign or workspace.
Yes. Plume lets you manage multiple brand voices under one brand: each voice is a saved persona with its own tone, and you switch between them without losing overall brand consistency.
A buyer persona describes who you sell to. A Plume persona is one of your brand voices — a distinct way of writing (corporate, founder, support) that all still ladders up to a single brand.
Switch brand voices in one click by selecting another persona, or let Plume auto-match the right one from the situation. You can also pin a voice to a specific campaign or workspace.
Set up your brand once. See match scores on your first piece, in 5 minutes.
No credit card. 14-day trial.